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  1. Home
  2. Editorial Policy

Written/reviewed by healthcare professionals

Sources checked against trusted UK guidance

Clinical review before publication

Last reviewed dates used where appropriate

Updated when safety information changes

Our editorial process

From first draft to maintained guidance.

Each stage has a clear purpose: readable information, appropriate sources, clinical accuracy and continued review after publication.

01 / Create

Clear patient information

Content is written by healthcare professionals or trained medical writers working under clinical supervision.

02 / Source

Evidence is checked

Claims are checked against recognised UK guidance and product-specific medicine information.

03 / Review

Clinical checks before publication

An appropriate healthcare professional reviews safety, balance, red flags and treatment information.

04 / Maintain

Guidance stays current

Important pages are reviewed and updated when licensing, safety advice or clinical guidance changes.

Content ownership

Who creates our content?

Chemist Click content may be written by pharmacists, prescribers, healthcare professionals or trained medical writers. Where content discusses medicines, symptoms, side effects, eligibility or treatment safety, it is reviewed by an appropriate healthcare professional before publication.
Our aim is to make medical information clear, accurate, practical and easy for patients to understand.

Clinical content oversight

Real responsibility sits behind every clinical page.

Medical content is overseen by the Chemist Click clinical team, including pharmacists and relevant healthcare professionals.

  • Clinical ownership is visible
  • Medicine information receives appropriate review
  • Patient safety comes before commercial messaging
Meet the clinical team

Clinical review

Who reviews our content?

Medical content is clinically reviewed by qualified healthcare professionals. Reviewers check that the information is accurate, balanced, up to date and suitable for a UK patient audience.

They may check dosage information, contraindications, side effects, red flags, medicine suitability, safety warnings and escalation advice.
What reviewers check Why it matters
Medicine names, strengths and doses To reduce the risk of inaccurate treatment information
Side effects and warnings To help patients understand safety risks
Who should not use a medicine To support safe and appropriate use
When to seek medical help To identify symptoms needing GP, NHS 111 or urgent care
UK licensing and availability To avoid misleading claims
Clinical evidence and sources To support accuracy and trust
Commercial balance To avoid over-promising or inappropriate promotion

Why it matters
To reduce the risk of inaccurate treatment information

Why it matters
To help patients understand safety risks

Why it matters
To support safe and appropriate use

Why it matters
To identify symptoms needing GP, NHS 111 or urgent care

Why it matters
To avoid misleading claims

Why it matters
To support accuracy and trust

Why it matters
To avoid over-promising or inappropriate promotion

Evidence hierarchy

Sources we use

We prioritise recognised UK and medicine-specific sources when producing medical content. The exact sources depend on the subject and the level of clinical detail required.

01

NHS

Patient-facing health and medicine information.

02

MHRA

Medicine safety updates and UK regulatory information.

03

NICE / NICE CKS

Clinical guidance where relevant to the subject.

04

eMC / SmPCs

Product-specific prescribing and licensing information.

05

Patient Information Leaflets

Patient-specific medicine guidance and warnings.

06

Peer-reviewed studies

Clinical trial and evidence-based data where relevant.

07

GPhC guidance

Online pharmacy and professional standards where relevant.

We do not rely on competitor pharmacy websites as primary clinical sources.

Content maintenance

How we update content

Medical information can change. We review important clinical pages regularly and update content when there are changes to medicine licensing, safety warnings, clinical guidance, availability or product information.

Fast-moving topics, such as weight-loss medicines, new medicines or MHRA safety updates, may be reviewed more frequently.
Content type Review frequency
High-risk medicine pages Every 3–6 months or sooner if guidance changes
Weight-loss medicine pages Every 3–6 months due to fast-changing evidence and licensing
General medicine advice articles Every 12–24 months
Condition guides Every 6–12 months
Static policy pages Annually or when regulation or process changes
Safety update pages As soon as relevant new information is identified

Review frequency
Every 3–6 months or sooner if guidance changes

Review frequency
Every 3–6 months due to fast-changing evidence and licensing

Review frequency
Every 12–24 months

Review frequency
Every 6–12 months

Review frequency
Annually or when regulation or process changes

Review frequency
As soon as relevant new information is identified

Article transparency

Published, updated and clinically reviewed dates

Where available, articles may show a published date, last updated date and last clinically reviewed date. If the original publication date is not known, we do not guess or create one.

Last clinically reviewed

Clinical accuracy checked

The article has been checked for clinical accuracy by an appropriate healthcare professional.

Last updated

Meaningful changes made

This date records a substantive change to the content, rather than a minor formatting edit.

Next review due

A scheduled checkpoint

The article is due for review by this date unless important safety information requires earlier action.

Commercial independence

Patient safety stays separate from promotion.

Chemist Click provides online pharmacy services, and some articles may link to relevant treatments. However, treatment is only supplied where it is clinically appropriate following review.

Our content should not encourage patients to use a medicine when it may be unsuitable. Where relevant, articles explain who should not use a treatment, when to seek medical advice and when treatment may be refused.

Corrections and feedback

Tell us when something needs attention.

If you believe any medical content on Chemist Click is inaccurate, unclear or out of date, please contact us. We review feedback and make corrections where appropriate.

Report a content concern

Include the page address and a short explanation of the information you believe should be reviewed.

Contact the pharmacy team

Want to know who reviewed our content?

Meet the pharmacists and healthcare professionals involved in reviewing Chemist Click medical content.

Meet the clinical team View clinical governance
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